According to The Guardian, the most popular way to access websites is using smartphones. And why not? Most people have a smartphone and they can instantly check out the page without having to write down a website address and later booting up their computer to access the site. Sometimes viewers run into complications with sizing, layout, button functionality, and more. This can limit traffic to the site which can cripple the effectiveness of it. Here is a list of three major problems caused by mobile unfriendly websites:
1. It looks unprofessional.
To create products or provide services takes a certain amount of time and dedication to make something great. Why would anyone give less effort on their website than they did on the product or service itself? Even free and simple website building sites like WordPress and Weebly offer the option to make the website have a more mobile friendly version with the same content as the full-screen version. eBiz Solutions said, “If an internet-savvy viewer sees that the company didn’t take the extra time, it could lead them to believe the product or service will lack in quality as well.”
2. Search Engine Optimization is crucial.
Also known as SEO, this is a crucial component of any website’s success. Normally when people speak of SEO they are referring to the inclusion of keywords to get prioritized in Google’s complicated search algorithm. According to Digital Trends, Google is the most used search engine. While keywords seem to be the main focus of the algorithm, not having a mobile-friendly version of the site can bump the site off the top results if potential viewers are using their smartphone.
3. It causes loss of revenue.
Thanks to the technology boom of the past decade, we all have much shorter attention spans than we used to. In fact, Time states that the average reader will leave a site within 15 seconds, and that’s if the website is fully functional. If you don’t have a mobile-friendly site, you’d be doing good to get them to stay for 5 seconds. This will also lead to less shares and likes, and less traffic equals less business equals less income.
A professionally made website can run you several hundred to thousands of dollars. This can be a significant investment, so why not make that invested money work for you instead of against?
