Advertising is something every company whether public or commercial uses to connect to the consumer. The quality of advertising also plays a role in a business’s success. A career in advertising is not only lucrative, but it’s also rewarding.
A career in advertising comes with numerous perks. You may have what it takes to enjoy a successful career in advertising if you have a way with strategy, people, words, and images. Although you’ve probably heard that you should not believe anything you hear or see on TV, advertising is a career that can help you expand your reach and grow.
However, like any other industry, you need to be dedicated and work hard to have a thriving career in advertising. A bachelor’s degree is the typical entry level education you require.
Here are top 5 reasons why you should consider a career in advertising.
-
It’s an All-round Career
A career in advertising does not only feature the creatives. You can specialize in copywriting, digital media, design, or photography. Media coordinators, directors, account executives, and traffic managers all work in the industry.
For example, account executives work with the creative department to meet the needs in creating an ad campaign. At the end of the day when that marketing campaign receives a tremendous response and changes a businesses’ sales, you get to go home feeling productive. Moreover, you get to achieve a work-life balance.
-
Opportunity to Connect with Professionals
Advertising is about getting the word out there to the masses. As an advertiser, you need to engage your audience to know what clicks and what would influence their buying decision.
An advertising career allows you to interact with people from different backgrounds. You can greatly benefit from a career in advertising if you love working with other people and you have unmatched communication skills. This allows you to learn new things every day. Moreover, you get to build a professional network, which can lead to various business opportunities. Research estimates that 46% of jobs are filled through networking.
What’s more, you get to work in teams to come up with creative concepts for an ad campaign. This type of career is what you could be after if you love collaborating with others.
-
A Fast-Paced Industry
With advertising, you are sure that no two days will be similar as each day is filled with its challenges. If you love exploring new opportunities and solving various problems, advertising is an exciting career, and you’ll never have to worry about getting in a rut. Moreover, with new advertising strategies and methods cropping up, you’re forced to refresh your skills if you want to be ahead of the game.
The best thing is that you go home feeling accomplished and fulfilled even though the tasks may at times seem stressful. Talking to people who are in advertising, you’ll realize that they have an amazing time at work and wouldn’t trade it for anything.
-
Engage the Influencers
Advertising allows you to interact with some of the industry’s best-connected and smartest thinkers. Interacting with influencers is a great chance to contribute to the dialogue and share your creative ideas. Being excellent at advertising can be a fantastic way to meet people you’ve always admired.
-
Easy to Find a Job
Advertising agencies are always looking to recruit and train young talent. The millennials perspective shapes the advertising landscape, and their input is considered important. Also, once you get the job, your creativity, innovative ideas, and mindset are highly valued.
Advertising is a fun and awesome career to explore. The fact that you never have a dull moment and you’re given space to be creative and contribute to the success of a campaign makes advertising an excellent career choice.
