There are several types of businesses that can, do and have had their sales and services become the benefactors of a special marketing technique, which is based off of the utilization of stickers and decals. For example, according to Fast Company, Reddit helped to build its business and social media empire off of a marketing campaign that revolved around stickers of their famous “Snoo” logo, which eventually evolved into a famous Internet meme with several different adaptations. Stickers and decals can do amazing things for your business if you use them right. Here are eight ways stickers can help to promote your business.
1. They Help Build Your Brand
Stickers are an ideal way to build a brand image or identity, similar to the Reddit story, with your target audience and building off of existing customers. Stickers for your business logo and adaptations are an optimal way to create brand recognition and to carve out and support other services and promotions offered by your business by using a different sticker, but with the same theme, for each individual service, product or promotion. According to ProSportStickers.com, the marketing solutions for stickers and decals are cost-effective and affordable too, which also makes them perfect for customer hand-outs, special offerings and limited-time promotions.
2. Stickers Have the Power to Create Credibility
One thing the government and the tobacco industry taught us is people like and trust logos. No other special studies really need to be referenced for something we know to be common sense advertising after the public figured out how Camel cigarettes became such great sellers. Printed labels and logos give nearly instant credibility. A quality sticker with the company logo has a way of making everything look more professional, attractive or both, so you should slap them on everything you send out or hope to.
3. Free Advertising
If done right, stickers can become free advertising. There is no need to purchase expensive billboard space or an ad in the local newspaper because your business can do it for free. Give your most eye-catching decals and stickers away as interesting car decals or witty bumper stickers.
4. Do It Right for a Strong First Impression
If you carefully check your models for any kind of imperfections before each mass production, especially grammatical errors or misspellings, your sticker advertising will begin to pay off because of a good first impression, and it will continue to pay off with the reputation of being consistently intellectual, as well as trendy.
5. People Love the Medium
People love the medium of decals and stickers. It is something ingrained in most of us since we saw our first stickers as rewards for good schoolwork. They are fun and offer nostalgia too. Take advantage of the love of the medium by offering discount codes or special offers to your customers by placing them on the backside of the sticker paper, so they will see it when it gets peeled away. That kind of creativity, along with the offers, will not be forgotten by your customers.
6. They Can Serve a Duel Purpose
Another great use of stickers for promotion is for you and your sales team to carry them around and use them like business cards. It is a unique way guaranteed to stand out to people. They will have a stack of generic cards from everyone else, but yours will be a flashy sticker with same kind of information on it.
7. The Advertisement Can Become a Product
You may have a sticker and amazing logo combination that happens to be popular enough for people to want the sticker just have it. They may want it bad enough to be willing to purchase it. Bands are a good example of how stickers and decals used to promote end up becoming merchandise. There is a story from Cleveland.com where a young man a few hundred dollars’ worth of catchy stickers into a $12 million business. If you are creative and lucky enough, it could happen to you too.
8. They Can Be Combined With Useful Technology
Now, there are ways to add bar codes, QR codes and other tech to stickers. This can be useful depending on your business. For example, if you sell appliances, a sticker placed on your appliance can be scanned for information, or your stickers can add brand recognition while also allowing you to track your inventory. A clever marketer would let clients know all about the codes, so they could use the Internet to look up more info on their product, related products and the company, which will promote more sales and exposure. These kinds of combinations are attractive to consumers, and it will make your business, no matter how mundane, appear edgy and ahead of the curve.
These are perfect examples of how regular stickers, custom decals, specially designed address labels and other customized, sticky art products can assist your business in creating a personal touch or even mold a brand image like Reddit did. Stickers can even include contact information on them if customers or clients are in dire need of your product or service. The only limit for this creative way to promote is your imagination.
