Overview
Product packaging is one of the most important aspects of brand recognition. There are many different reasons why investing in custom product packing is worth the investment. Not only will it make a product stand out, but there are also practical uses for it as well. Instead of just looking to cut expenses on products, a business should view custom product packaging as an investment as this article states.
Appearance
Perhaps the most important part of custom packaging is the appearance. For many small businesses, the packaging on their products is one of the best ways to differentiate the product and expand the brand name. Many businesses are in a race to the bottom to cut costs on their products and improve margin. As a result, it is not hard for custom product packaging to stand out in a store or internet based web site. Smart companies will look to invest in their packaging by improving the appearance of the products and how much they will stand out.
Communication
Another key aspect to custom product packaging is communication on the product. No customer wants to purchase a product and not know exactly what they are getting. Many times companies mistakenly do not put enough information on their product packaging. This is a big mistake that can drive customers away from further purchases. Effective communication on the product packaging is a great way for businesses to earn trust with their prospective customers. At the end of the day, the customer should be the focus of any business initiative, including custom product packaging.
Functionality
According to Houston Carton, another important feature in any custom product packaging is functionality. They said, “Even if product packaging looks great, if the packaging is not functional this will deter customers. Depending on the product, there are many different options for functional design on packaging. If a product is food for example, the packaging can be shaped in a way that shows the outline of the food.”
Investing in Packaging
Despite all of the benefits mentioned above, many businesses still feel like custom product packaging is not worth the investment. Running a successful business is largely dependent on margins. A sales margin is simply the retail price minus the cost of the product. Many businesses simply try to cut costs and quality in order to increase the margins on the products. However, there is a lot of opportunity in many business areas for a higher quality products with higher retails. Not only will this increase the margins for the products but it will also stand out from competitors as well. Having a strong brand name recognition in the market place will also allow for more prestige pricing. Having custom product packaging is a great way to differentiate from competitors and drive the product home to potential customers.
Social Media Sharing
Finally, one of the best benefits of creative packaging is social media sharing as this article states. There are many different social media sites that allow for photo sharing, and many companies have analysis that shows a lot of traffic is driven to their online sites via social media sharing. Having custom product packaging can result in more social media shares from happy customers, more brand recognition, and more traffic to a company’s website. All of this translates into higher sales and profits at the end of the day. There are many businesses that have created a niche in their marketplace through custom product packaging, and their revenue and profitability continues to improve due to their investments in packaging.
