Promoting your brand is key to getting your name out there. As people see your business’s name more and more often, they will be more likely to remember you and give you business in the future. Using decorative window films is one unique way to increase your brand visibility that many companies are as yet unaware of. This untapped source of visibility could be your gateway to booming business.
How Decorative Film Increases Brand Visiblity
Decorative window film is a type of adhesive decoration that is attached to the inside of your window. Usually, the aim is to create an intricate and expensive appearance of wrought iron and stained glass window coverings. This can be used to impact your brand in one of two ways: one, by using a specific film in all locations, or two, creating a custom film featuring your brand’s name and logo.
Option one is a great way to establish continuity across all branches and various franchises. A good example of this is in the world of fast food: Taco Cabana always installs palm trees around their buildings that tend to stand out from the ordinary trees of most of the inland United States. Even if they were to take the Taco Cabana sign down, most people would still recognize the building and know exactly what it was. You can apply this type of brand recognition to your business by choosing a particularly unique decorative window film that would be instantly recognizable. It may be a more expensive route, but you can even create a custom design that is unique to your business.
Imaging Sciences LLC takes the idea one step further and says, “Custom designing a window film featuring your name and logo is also highly beneficial. This would make the name stick in potential clients’ heads for future reference in case they ever require your services. Clothing stores like Hollister have embraced the idea of using a brand name as much as possible as their own form of advertising.” The more places you can attach your time, the more recognition you will see. Brand visibility increases exponentially with the use of logos.
Create Your Own Decorative Window Film
Purchasing window film can sometimes be expensive; the intricate design they depict does not come cheap. If you want to save some money, the Huffington Post has a great article about making your own custom film at home. However, this should be reserved only for those who are particularly crafty and careful; if window film is going to be the face of your brand, you want it to look professional. You could assign this job to any amateur artists you may have on staff. Professional services also have the added benefit of digital printing for precise measurement and consistent image placement. According to CBS News, custom decorative window film has already been known to improve the atmosphere at the Oxford Health NHS Trust Whiteleaf Centre in Aylesbury. They used a professional artist to create a beautiful digitally-printed film to brighten the offices of the centre and increase company and client morale. Having so much beauty on hand does a lot to put people in a better mood when dealing with important issues like international health.
Brand visibility is important to increasing traffic to your business. Decorative window films may be just the ticket to get your name in the right mouths and brains to bring business to your door. Instantly improve brand recognition by implementing your own custom window films. Whether you choose to purchase digitally-printed film or create it yourself at home, it is sure to have an impact on both employees and clients.
