Some sort of testimonial can be found on almost all websites. Whether a website is offering a product or a service, chances are they have testimonials on their website in order to explain to new clients how much people love their website. Testimonials are excellent for websites, but most business owners aren’t using them correctly. A simple quote on your website is not enough to convince people to buy your products, but that doesn’t mean for you to get rid of all your text-based testimonials. Leave those there for potential customers who are in a rush, busy, and don’t have the time to invest in learning more about your company. However, some people like to research a product or service extensively before making a decision. This is where video-based testimonials come into play.
Below I’ve listed five major roles video testimonials play in making sure visitors to your website choose your service or product.
5. Reliability
When a potential customer sees a simple quote on a web page that talks about how great a product is, they will sometimes believe it is made up. Using a video of a person talking about a product is much better than using a quote because the potential customer will be able to put the words to a face.
Video testimonials are simply more reliable to a new customer than a text-based testimonial. They provide a new customer with a little more confirmation than a normal, text-based testimonial.
4. Professionalism
Let’s face it. Videos look more professional than a block of text. As previously mentioned, not all of a website’s visitors have the time to watch a video, but just having the video there as an option makes the website seem more professional, even to those who don’t watch the video.
When it comes to making a website, you want nothing more than to have it look professional. Adding a few testimonials to a website is a great way to add professionalism, increasing customer count. Like being reliable, being professional goes a long way in making new customers feel comfortable using your products or services.
3. Advertising Norms
Magazines, newspapers, and journals are all but extinct. Most people are not familiar with text advertising at this point in time. Even traditional text-based advertisements, like those found on online stores, are often animated. A picture and a line or two of text is simply not enough in modern day. Facebook and Google have both made leaps in recent years to focus more on video advertising, and so should every company that wants to stay ahead of the competition.
When it comes to advertising, testimonials are a great way to bring attention to your brand, but not if people overlook the actual testimonials. The video should be a prominent part of a page, let consumers know right away how to play it, and state clearly what products are offered.
2. Reputation
If a customer takes the time to make a video testimonial, it means they are loyal to the company. New customers pick up on this. When a customer is loyal to a company, new, potential customers will think the product or service is high quality.
Word of mouth has been a staple in advertising forever. There is no better way to create a positive company image than letting others do it for you. Always use real customers in your testimonial videos, and other new customers will pick up on it.
1. Much Needed Critique
The end product of the process of making video-based customer testimonials is, of course, a positive advertisement for a company. Other benefits can be gained from making testimonials though. Customers are harsh. They will express their every gripe and problem with your service. Chances are you will go through dozens of customers before finding the right person for your video, but in this process, you have just heard the complaints of many many loyal customers. This allows you to make changes to your company, greatly benefiting your customers of today, and never hindering your customers of tomorrow. Even if the end result of your testimonial making process is less than satisfactory, you will have gained near limitless knowledge on how to make your company a more customer friendly place.
